TechNewsHeaven {{}}

How this designer helped Husqvarna return to street bikes with style
2018-02-23T00:19:37Z - Sean O'Kane / The Verge
The Husqvarna bikes are distinguishable thanks to the collaboration between Thouvenin’s design team and Husqvarna’s engineers. So it wasn’t just let’s design one bike and then see how it goes, design another bike. And I think that, yeah, the brand promise, ‘pioneering’ was something... we had to bring Husqvarna back to the street with a Husqvarna approach. I think everybody was riding motorcycles in the ‘70s, like everybody. The great thing about millennials is you change taxi riding, you change eating out, and you’re changing motorcycle riding as well.

Your favorite news

Popular news

Recommended news