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Disney is bringing ‘immersive’ Marvel lands to its theme parks
2018-03-20T22:14:33Z - Chaim Gartenberg / The Verge
Disney’s theme parks are about to get a lot more Marvel superheroes. ride last year, the company has announced that it will be bringing more Marvel properties to the Disneyland Resort in Anaheim, along with expanded experiences at both Disneyland Paris and Hong Kong Disneyland. Most Marvel movies don’t take place in some fantastic world the way that Star Wars or Avatar do; in The Avengers, New York is still New York, just with superheroes in it. To Disney, everything is a brand, and those brands must be exploited for maximum profit and exposure at all times. Or, in other words — don’t expect this wave of Marvel expansions to be the last one to hit Disney’s parks.

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