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This startup is poised to optimize digital advertising, using blockchain
2018-05-22T08:21:19Z - Lucas Miller / The Next Web
2017 marked a major milestone in the world of advertising: it was the first year on record that global digital ad spending exceeded global TV ad spending. Despite new messaging tools and increased spending, digital advertising is still rife with challenges. Here’s a look at how blockchain tokens are poised to disrupt digital advertising for the better. The growing number of intermediaries involved in digital advertising also presents a challenge. The use of computer code in digital advertising contracts strictly enforces all parameters established by a campaign.

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