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Personal finance startup SmartAsset raises $28M
2018-06-19T18:34:31Z - Anthony Ha / TechCrunch
Our mission is to help people make the best personal finance decisions and to build the web’s best resource for personal finance decision-making.”Of course, some aspects of the company have evolved. For one thing, SmartAsset now offers tools, calculators and content in a number of categories, including taxes, retirement and banking. Carvin said SmartAsset reached more than 45 million uniques last month, nearly doubling its traffic year-over-year. But Carvin said the biggest piece is the SmartAdvisor platform, which connects financial advisors with potential investors. “We’re going to build out the web’s premiere personal finance resources and then leverage that on advisor side,” he said.

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