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Aiming to make billboard advertising more programmatic, Adquick raises $2.1 million
2018-07-17T01:03:22Z - Jonathan Shieber / TechCrunch
Alexis Ohanian, the co-founder of Initialized Capital and an investor in Adquick, a new service that’s looking to bring billboard advertising into the internet age, bought his last billboard ad just this year. For several years, the Reddit founder had turned to outdoor advertising as a tool to troll politicians and advocate for various positions (and celebrate his famous wife). “For us the reason why it was such an exciting initial investment was because we saw the opportunity and the talent of the team,” Ohanian says. There’s an undoubtable opportunity in outdoor advertising. O’Connor estimates that it’s a $33 billion global market with $8 billion spent on outdoor ads in the U.S. alone.

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