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Fertility app blamed for 37 unwanted pregnancies is now FDA approved
2018-08-15T14:34:45Z - Cara Curtis / The Next Web
On August 10, the Food and Drugs Administration (FDA) made a surprising move by officially approving fertility app Natural Cycles in the USA. Though the fertility app was approved in Europe last year, has over 700,000 users, and is available in 161 countries, Natural Cycles hasn’t gone without its controversies. Since this incident, the fertility app has been under investigation by the Advertising Standards Authority in the UK. The Swedish app, Natural Cycles , is a part of the growing sector of “femtech” — technology focusing on women’s health . It’s estimated that by 2025 , the femtech sector will be worth an estimated of $50 billion, according to Venture Beat

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