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Motorola Razr V3 Cellphone
2018-09-23T01:37:55.1752077Z - / Hacker News
The RAZR had an astronomically high initial price - $500 - and was anticipated to sell no more than 800,000 units worldwide. (Supposedly the team actually thought they'd sell 300,000, but 800,000 was deemed a more palatable minimum.) Nokia and the increasing strength of the Korean brands had eroded Motorola's position, while Motorola itself suffered from its ponderous development process and consensus-driven decision-making. The team behind the RAZR was small and passionate, with air cover from corporate interference provided by Motorola's CMO, Geoffrey Frost, who sadly passed away in 2005. What started out as a high-priced halo product to bring luster back to the Motorola brand, went on to become a mainstream consumer product with broad appeal and massive sales.

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