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A New Facebook Suit Makes ‘Pivot to Video’ Even More Myopic
2018-10-18T00:32:26Z - Issie Lapowsky / Wired
Facebook acknowledged in 2016 that it had been overstating to advertisers the average time users spent watching videos on the platform. But advertisers aren't the only ones seething over the prospect of Facebook knowingly inflating its video viewership; members of the press are, too. Jason Kint, Digital Content NextThe current suit stems from an earlier, more narrow lawsuit filed in 2016, after Facebook admitted its error. Instead of dividing the total watch time by every user who played a given video, Facebook only factored in users who watched for more than three seconds. To be sure, in 2015 and 2016, publishers would have been in a tough spot economically no matter what numbers Facebook showed advertisers.

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