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PicsArt hits 130 million MAUs as Chinese flock to its photo editing app
2019-03-21T01:04:24Z - Rita Liao / TechCrunch
If you’re like me, who isn’t big on social media, you’d think that the image filters that come inside most apps will do the job. The demand is big enough that PicsArt, a rival to filtering companies VSCO and Snapseed, recently hit 130 million monthly active users worldwide, roughly a year after it amassed 100 million MAUs. Nearly 80 percent of PicsArt’s users are under the age of 35 and those under 18 are driving most of its growth. PicsArt says it uses artificial intelligence to sterilize content and keeps a global moderator team that also keeps an eye on its China content. “In order for this new generation to create really differentiated content, become influencers, or be more relevant on social media, they have to do edit their content.

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